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COMPANY

SKAS Autotech Pvt. Ltd.

PROJECT

BRANDING & CONTENT

DELIVERY

- Corporate Film

- Creatives & Designs
- Website Design

- Brand Guidelines

- Product Videos

- Print Ads

- Social Profiles
- Content Writing

- Brand Positioning

- Product Shoot

- Brochure

- Product Catalogue

and many more...

CLIENT BRIEF
SKAS approached us with a clear objective: to revitalize their brand image and enhance their online presence. They wanted a comprehensive rebranding strategy that would reflect their values, improve customer engagement, and establish them as a market leader. Additionally, SKAS required creative and captivating content across various digital platforms, a visually appealing website, and promotional materials for the Auto Expo event.

OUR APPROACH
To meet SKAS's requirements, we adopted a structured approach that involved a deep understanding of their brand essence and target audience. Here's a breakdown of our approach:

  1. Discovery and Research: We conducted extensive research to gain insights into SKAS's industry, competitors, and target market. This allowed us to identify key differentiators and opportunities for brand positioning.

  2. Brand Strategy: Based on our research findings, we developed a comprehensive brand strategy that aligned with SKAS's values and goals. We crafted a unique brand story and defined their target audience personas to ensure effective communication.

  3. Design and Development: We created a visually appealing brand identity for SKAS, including a colour palette, typography, and brand guidelines. This cohesive visual identity was applied to all creatives, ensuring a consistent brand experience across various touch-points.

  4. Digital Presence: We established an impactful online presence for SKAS by designing and developing a user-friendly website. Our team optimized the website for search engines (SEO) and integrated it with various social media platforms to enhance brand visibility and customer engagement.

  5. Content Creation: Our talented team of content writers developed compelling and informative content that resonated with SKAS's target audience. We crafted engaging taglines, product descriptions, and social media copy, effectively positioning the brand as innovative and customer-centric.

FINAL EXECUTION
Once our strategic approach was in place, we executed the rebranding project for SKAS. Here are the key highlights of our final execution:

  1. Freshened Creatives: We created visually appealing and impactful creatives, including banners, posters, and social media graphics, that showcased SKAS's new brand identity. These creatives effectively captured the attention of the target audience and increased brand recall.

  2. Social Media Setup and Management: We set up and optimized SKAS's social media profiles across major platforms, such as Facebook, Instagram, and Twitter. Our team developed a content calendar, curated engaging posts, and actively engaged with the audience to build a strong online community.

  3. Website Design and Development: We designed and developed a responsive and intuitive website that showcased SKAS's products, features, and brand story. The website provided a seamless user experience, encouraging visitors to explore and engage with the brand.

  4. Corporate Film & Product Videos: We produced high-quality corporate videos that highlighted SKAS's brand values, manufacturing process, and product range. Additionally, we created captivating product videos that showcased the features and benefits of specific models, effectively driving sales and brand awareness.

  5. Auto Expo Branding: For the Auto Expo event, we created eye-catching branding materials, including banners, posters, and brochures. These materials effectively communicated SKAS's brand message and generated interest among event attendees.